Feature Lead 1

 

Feature Example:

    Someone called 18 people in the city last night. The caller identified himself as the president of Rutherford Ford, Inc., 2780 Doss Boulevard. He told each of the people that they had just won a new car from his dealership. Interviewed by reporters today, most of the people who received the calls said that at first, they just couldn't believe it. And they were right. They couldn't. The person who called was a prankster, and Allen Rutherford, president of the dealership, says he has no idea who placed the calls, and that he's spending all his time today trying to explain the situation to those 18 people. "Someone apparently has a sick idea of humor," Rutherford said. After convincing people, they had won a new car, the caller asked them to drop by the dealership this morning to pick it up. All 18 were there when the dealership opened its doors at 9 a.m. "I told them we never offered to give away a car," Rutherford said. "One woman told me she couldn't believe she'd won, and then she told me she couldn't believe it when I told her she hadn't. Two other women began to cry, and a man is threatening to sue me."

Feature Lead:

    To say Rutherford was in distress would be an understatement. It was only 9 o’clock in the morning yet he had 18 people bombarding him about a “free car”. They spoke of a phone call that offered them a free car from his dealership; but Rutherford was confused as he never made any calls to any customers within the last 12 hours. These people were throwing fits in front of his establishment. Crying and screaming, one even threatened to sue him. The police were working on the case and Rutherford simply couldn’t wait for this to be over. So much for a peaceful morning.

Lead Description: This lead could be described as a narrative. It tells the story of a man who owns a dealership and his not so pleasant morning surprise